We work with a lot of mid-sized companies with sales teams of roughly 10 to 30 salespeople. We focus most specifically on helping those sales teams execute at the highest possible level. It is typical that these companies also invest in marketing efforts. However, it seems more common than not that marketing is off doing their thing, and sales is off doing their thing. And there is not as much synchronization of the two efforts as one would like.
I also find that it is not unusual to expect salespeople to be both marketers and salespeople. The two roles do not necessarily go hand-in-hand. And, if salespeople are paid base salaries, they tend to be very expensive marketers.Read More