Braveheart Sales Digest
Focus On: How Old-School Salespeople Can Stay Relevant
Headlines periodically appear to predict total doom and gloom for old-school salespeople. Earlier this year, Hubspot's Emma Snider blogged about Forrester’s prediction that a full million “traditional” sales jobs will be lost before 2020 (Forrester also predicted growth for sales consultants). But Snider more recently reassured us sales folk that we are still relevant after all, based on new Gartner research published in the Harvard Business Review.
In fact, Gartner’s research indicates salespeople are “more important than ever,” ranking them the single most influential factor for B2B sales (above references, events, white papers, sales presentations, work-related communities, provider websites, marketing literature, press publications, advertising or social media). There is every indication that the future of sales belongs to those who can bridge the best of old-school sales methods with future technology and consultative selling to best meet customers' needs.
This is a curated list of blog posts about salespeople who have been in the sales game long enough to earn their stripes many times over. They may be called “veterans,” “old-school,” “traditional,” “experienced,” “senior,” or “seasoned.” Read what people are saying about their perceived strengths and weaknesses and how they can stay relevant in a rapidly-evolving sales environment.